2021 was a huge year for the Group, with Optimum Pay, Optimum Experience, Trinity Create, and The White Lion providing cultivated unique USPs within their own sectors. The time felt right to integrate under one banner, this was when The Boulton Group was born.
Our core belief is delivering honest, seamless service that puts The Boulton Group above the rest, capable of passionate and dedicated cross-selling of different sectors that maximise opportunities for growth. With a dedicated team that works together as one, as we say…
The last 12 months have been like no other, we all didn’t see coming, but we managed to face challenges and opportunities head-on, as a result, we moved into our own building as we keep growing. Within less than a year we have seen teams expand, portfolios increase, and business flourish, as a leading multifaceted service provider.
Who are The Boulton Group?
The Boulton Group is a multifaceted group based in the heart of Cheshire, providing specialist services that meet client needs, from marketing, payroll, hospitality to luxury experiences. We facilitate the needs of customers and clients in a way most other groups are unable to. We are not limited to one sector; we are many sectors that cross over with each other to give the best opportunities for success.
By creating in-house brands, delivering a unified ethos, “each one of our brands cross-pollinates the next in a symbiotic ecosystem.” Meaning we are best advantaged to help your business succeed due to our capabilities within different sectors, and cross-selling advantages, that people can trust.
Within TBG each of our In-House brands is uniquely different, but one thing remains, the level of passion and care we provide is paramount to drive continued success
We office in the UK, Netherlands, and Norway, as a result of our ever-growing success, expanding overseas has seen an opportunity for an international presence. We manage the payroll needs that many others can’t provide at once, from PAYE, CIS UMBRELLA, WORLDWIDE, and Accountancy Service.
This un-rivaled ability is a testament to the team’s success, having been announced as 2021’s Best Payroll Services Provider by Northern Enterprise Awards and Best Nationwide Payroll Solutions Provider by Midlands Enterprise Awards for 2 years running.
Being recognised within the industry as the payroll group not only to work with but the one that cares for you.
Trinity Create (Performance Marketing) launched last year, off the back of TBG discovering a gap in the market, paving a new way for analytical performance that meets commercial marketing strategies and wrapped in stunning creative.
The full end-to-end solutions for big brands and SMEs alike.
Acquiring the best talent from around the world, Trinity Create has become a specialist leader in marketing strategy covering Digital Marketing, Social Media Growth, PR, Crisis Management, CRM, Video Content, CGI, Sale Strategy (route to market), Creative and Design.
We priorities commercial know-how with the client’s needs to increase brand awareness.
“We bridge the gap between sales and marketing to push the boundaries, delivering tangible business results that matter most to our clients ….” Jon Hills – Director
Our next step for 2022 will be launching our influencer marketing division within Trinity Create.
The White Lion Weston is a 17-bedroom hotel, 1652 restaurant, and bar that sits in the heart of Cheshire
Met with a contemporary edge, a real jewel in Cheshire’s crown for over 350 years. Having a complete refurbishment that is deserving of its history and stature within the local community, with an emphasis on serving locally sourced fine food and 5 new local ale pumps. 6 months after being acquired, the 1652 restaurant is the number 1 restaurant in Weston (East Cheshire) and has a booking.com review score of 8.9. With a new Gastro Menu, showcasing live events and a private dining room catering to private and corporate clients The White Lion Weston is one of the best hospitality establishments in the county
Optimum Experience (Luxury Concierge) service offers the very best in high-end luxury travel and lifestyle services for private and corporate clients, from domestic to overseas. The one-stop luxury shop that takes the heavy luggage lifting away from you.
From first-class flights to 5-star hotels, even booking those hard-to-reach courtside tennis seats, or private transfer hire to the most exclusive events, Optimum Experience is here for you luxe leisure needs.
Partnering with global brands and word of mouth intel to deliver exclusive unique moments and events anywhere in the world. From ideation, planning to spontaneous weekends away. The Optimum Experience service is built around you and for you, allowing you to experience the un-experienced.
Looking to the Future
Without question 2021 has been a phenomenal year for The Boulton Group with an annual turnover of £37.8 million. On reflection it has been a year to be proud of considering we have flourished through a pandemic, learning different ways of working and elevating our service daily has helped us to prosper.
What does 2022 look like?
Looking ahead to this year The Boulton Group is on track to smash even more targets, through each in-house brand taking new wins and successes to the next level, with an overall forecast of £50 million annual turnover for the group.
With The Optimum Pay Group set to grow by 48% YOY, with our simple yet effective USP offering the best, honest payroll service to everyone. Optimum Experience will launch its luxury travel package offering going live in January with demand building up as we speak. The White Lion portfolio will expand in the first half of the year to another site in Cheshire, earning its place as one of the go-to places to eat, drink and sleep in the county. While last but no means least Trinity Create will be helming all these projects within the group as well as expanding its external roster, whilst launching our influencer management division. As a result, doubling the team to keep up with demand.
Coming straight from the horse’s mouth, The Boulton Group has just been announced as the main sponsors and official partners of The Uttoxeter Grand National in March 2022 and “Live after Racing” with headliner Human League in May 2022. A partnership that will ride together for 5 years with an exclusive 12-person member’s box for client entertainment. A huge accomplishment for us in such a small amount of time. Using this platform to showcase the best the TBG has to offer to new and existing clients.
What makes The Boulton Group?
TBG wouldn’t be where it is without each individual team player, always aspiring and thriving within their individual roles to propel as one. With many companies throughout the past year either closing, not knowing how to steer through the pandemic, or having to reduce teams. TBG has seen success in the face of adversity because each person cares with a passion to achieve every day giving the best for our customers and clients.
“I know that when the team and our clients are happy then we are doing our best”
– Carl Boulton Group CEO.
Without a doubt, The Boulton Group has made some impressive waves within less than a year of being open, with other sectors and partnerships joining the group soon,watch out 2022.